If you've read anything about, or studied, search engine optimisation (SEO), you've probably come across the term "backlink" at least once. For those of you new to SEO, you may be wondering what a backlink is, and why they are important. Backlinks have become so important for SEO that they are a major factor in how your website ranks in search engines.
What exactly are backlinks?
Backlinks are links that are directed towards your website and are also knows as inbound links. The number of backlinks your website has is an indication to search engines of its popularity. Some search engines, such as Google, will give more credit to websites that have a good number of quality backlinks.
When search engines rank your website and its relevance to a keyword, they consider the number of quality inbound links to your site. So it is not just about getting inbound links, it is also about the quality of the inbound links.
How does a search engine determine the quality of a link?
When inbound links to your site come from other sites, and those sites have content related to your site, these inbound links are considered more relevant to your site. If inbound links are found on sites with unrelated content, they are considered less relevant. The higher the relevance of inbound links, the greater their quality.
What exactly are backlinks?
Backlinks are links that are directed towards your website and are also knows as inbound links. The number of backlinks your website has is an indication to search engines of its popularity. Some search engines, such as Google, will give more credit to websites that have a good number of quality backlinks.
When search engines rank your website and its relevance to a keyword, they consider the number of quality inbound links to your site. So it is not just about getting inbound links, it is also about the quality of the inbound links.
How does a search engine determine the quality of a link?
When inbound links to your site come from other sites, and those sites have content related to your site, these inbound links are considered more relevant to your site. If inbound links are found on sites with unrelated content, they are considered less relevant. The higher the relevance of inbound links, the greater their quality.
What is reciprocal linking?
Another reason to achieve quality backlinks is to attract visitors to visit your website. Gone are the days of build awebsite and they will come. You need to let everyone know that your website exists. One way is to use reciprocal linking which essentially a link exchange, one webmaster places a link on their website that points to another website, and vice versa.
So to sum up...Another reason to achieve quality backlinks is to attract visitors to visit your website. Gone are the days of build awebsite and they will come. You need to let everyone know that your website exists. One way is to use reciprocal linking which essentially a link exchange, one webmaster places a link on their website that points to another website, and vice versa.
Building quality backlinks is extremely important to search engine optimisation, and because of their importance, it should be very high on your priority list in your SEO efforts.
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